It's fresh, friendly, good looking and absolutely useless.
I can only imagine trying to find my 2% in an aisle stocked with nearly identical yellow boxes typefaced with difficult to distinguish text. You know, of all the things she decided to emphasize on the box, it's the words "Drink ME I AM MILK". Thanks. This is not helpful from a consumer's perspective. Someone will be sorely disappointed when they walk home with a box of cheese instead of a stick of butter.
These things can be fixed; there are simple fixes. That's not the point.
These issues are things that should've been at the forefront of consideration but wholly overlooked. So many designers are preoccupied with making something distinct and beautiful that they forget about the importance of function of form.
It's worthwhile to make something aesthetically pleasing, but products are made to be used, not to be displayed in a museum.
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