I like it when acronyms stay as just acronyms; no need to get clever with them.
AEUG - The prettiest acronym I know, I wonder if someone's taken it on their license plate already.
BASF - Also very pretty; got to support the industry. Elle oh elle.
I think at one point they tried having AEGIS as a backronym. Guess it was stupid, now it's just Aegis.
Throwing numbers in is interesting too. Maybe not aesthetically, it's fun to say though.
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